It's about the user these days. Here a TV broadcaster is selling segments of a program about autos. V/users pay a couple of dollars to download DVD quality snippets of the program. I would do that with Entertainment Tonight shows. Just let me get Antonio Banderas or one of the actors I like. I'd pay a couple of bucks for that. Has MSM considered unbundling their content? Not very seriously. TV station puts downloads up for sale | CNET News.com