Wednesday, April 23, 2003

Using the expression, "the tipping point" Robyn Greenspan reports on several studies about communications. In business, e-mail is now preferred over telephone calls, for one thing. She balances the report with information about faxing (down 50%) and some common e-mail bugaboos, such as viruses, and such.
Professionals Prefer Typing To Talking By Robyn Greenspan Hang up the phone and stop scheduling meetings -- 80 percent of businesspeople prefer e-mail communication, according to a survey by META Group, Inc. (http://www.metagroup.com) "These findings reveal a major tipping point in the evolution of communications," said Matt Cain, META Group senior vice president and an expert on e-mail and collaboration strategies. "While we had suspected that e-mail was becoming more popular than the phone, we were surprised by the magnitude of the ratio of those choosing e-mail over the phone. Clearly, e-mail best suits a changing business climate characterized by geographically distributed workgroups, extreme mobility, the need for rapid information dissemination, and a desire for reusable business records." Conducted online among 387 organizations, the survey also found that nearly three-quarters (74 percent) of respondents believe being without e-mail would present more of a hardship than being without phone service. Reasons For Preferring E-mail Over Phone for Business Response flexibility: 84% Can communicate with multiple parties easily: 83% Paper trail is created: 78% Can communicate more quickly: 40% More productive: 29% Easier for global communications: 25% Proper context: 24% More targeted, less socializing: 22% Other: 45% Source: META Group, Inc. Cain cites inbox overflow as a reason why some professionals still prefer phone calls to the written word. "Users are struggling to keep up with rising tide of message volume, with some users receiving over 200 messages per day and spending several hours daily managing their inbox. Clearly, something has to give," said Cain. Reasons For Preferring Phone Over E-mail for Business More personal: 81% Easier to respond while traveling: 76% Proper context: 62% Can communicate more quickly: 48% Tone of the message is clear: 48% Too much e-mail already: 29% No paper trail: 25% More productive: 20% Other: 63% Source: META Group, Inc. Despite the preference for typing over talking, the report revealed that more than half of all adults in the 35 largest U.S. markets have a cell phone. Additionally, META Group also found that the number of faxed pages has dropped 50 percent during the last five years, and over 90 percent of Global 2000 knowledge workers are expected to have instant messaging service by 2007. E-mail overload could likely hinder written business communications, as findings from a joint LEGATO Systems (http://www.legato.com/) and Osterman Research (http://www.OstermanResearch.com) report indicate a proliferation of external and internal e-mail. According to the survey, 38 percent of the North American respondents said they saw their e-mail volume increase by more than 50 percent since 2001; 30 percent saw e-mail growth of 26 to 50 percent; 32 percent saw e-mail volume increase by less than 25 percent. Interestingly, 52 percent of survey respondents indicated that their internal e-mail volume increased by more than 50 percent since 2001. E-mail research from LEGATO/Osterman also found that 79 percent of IT professionals use the communication app for mission-critical business operations such as recording approvals and transactions; 35 percent have lost e-mails due to a technical fault, virus or related problem; more than 50 percent of organizations have suffered monetary loss or business interruption due to e-mail downtime; and 24 percent have been involved in disputes with customers or suppliers over e-mail-based issues.
More on this survey at META Group, Inc.

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