At Newsplex we had some discussions and presentations about the way SMS messaging would be sent to readers via WAP and cellphones. Here is a major media outlet in South Africa which has introduced the service and is making money that way. Poynter Online - E-Media Tidbits: "'To some extent, cell phones have succeeded in an area where the web has found success difficult to come by -- the ability for a content publisher to derive revenue from a reader who is interacting purely with content,' according to Buckland. The service costs 19 Rand (US$2.62) per month to subscribe and readers can pay for the service over the Internet via credit card. If the reader is an M-Web subscriber, the cost can be added to his/her monthly bill. "