Well, as I have held for several years, online content and the ease with which it is accessed changes people's media preferences and information gathering behavior. By setting new expectations in the audience, new media transforms older media formats. So we find in a massive study of newspaper readers that readers want organization (e.g. information design) and better content. The day of the importance of breaking a story first is fading as the Internet makes that easy to do. The time of content that relates to readers' interests and links to action steps is now here. Read it for yourself.AJR - What They Like