Blogging entering mainstream consciousness. Dan Farber's ZDnet commentary summarizes the current state of blogging. Blogging is simply self-publishing on the Web with software that dates, organizes, and archives the entries automatically. Throw in the RSS feature, and you are publishing content systematically and as Farber says,

"Combine blogs with social networks and presence services (such as instant messaging and global positioning), and you have a new person-to-person, information-sharing connection fabric."

What's up with blogging, and why should you care? - TechUpdate - ZDNet