Blogs, bloggingThe bottom line is that journalism is about communication. While Big Media is mired in the one-way communication of the pre-digital, pre-wired era, bloggers are talking back. You can argue about whether bloggers are "journalists" but like it or not, bloggers are communicators who participate in many-to-many dialogues. Dismissed at first as a small insular group, some bloggers are demonstrating that the truth can work like a "meme" in the world of Big Media. Read the details of bloggers who changed big media. OJR article: To Their Surprise, Bloggers Are Force for Change in Big Media