Engagement: How researchers working in advertising see the future of consumer-company relationships

Engagement here  refers to consumers and the "brand experience." If you are a teacher or someone in a media content industry, engagement is something you need to be concerned with. You can listen to the video and substitute "student" or "viewer" for "consumer."

If we don't engage our "other" their attention will go elsewere.

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The almost e-paper is here

If you follow currentbuzz, you know that one of my "holy grails" is e-paper and the portable read everywhere document. Sony is moving closer with its new device. It can store ebooks you buy, but it can also let you read .pdfs, blogs, etc. and it can play unencrypted MP3s. I am thinking this is my dream device for reading graphic novels, but I am going to try one out in person and follow up on that. The e-ink concept means better readability than an LCD and less battery use. They claim you get over 7000 page-turns per charge. Current price: $350.00 I am still thinking on it, but it is more tempting than previous products. ebook

MSM discovers what the Cluetrain told us ten years ago

My gosh, a blog that is honestly written by a company employee can enhance business and customer relations. Better late than never, I guess. As for the lawyers' opinions and the dangers of blogging, maybe the need for lawyers will fall off as people can connect and communicate more easily...Blogging the Hand That Feeds You - New York Times: "Rather than fight this trend and quietly hope that employees don’t reveal trade secrets, many companies are welcoming business blogs. They are betting that the medium can actually enhance a company’s reputation by providing an opportunity to build informal relationships with customers"

Technology Brings Family 2.0 Closer

This is news. Multitasking apparently allows people to actually fit 43 hours of activity into a 24 hour day. Now I know why I feel tired all the time. Families communicate more via instant messaging and it seems that family decisions are made more democratically. Father no longer knows best. Technology Brings Family 2.0 Closer

Movies, social tagging, Web2.0 and a 15 year old

Post from Slashdot. Movietally lets users tag movies they watch and then in Web2.0 fashion, they can get recommendations. The programmer details his work as classic Web2.0, but he is only 15. What are you thinking about these days? Slashdot | Movietally and Understanding Web 2.0 Design