Monday, August 30, 2004

Media reform still incomplete. Commissioner Copps speaks out on TV responsibility to broadcast from political conventions. Free registration required NYTimes. The New York Times > Opinion > Op-Ed Contributor: Show Me the Convention: "Let's remember that American citizens own the public airwaves, not TV executives. We give broadcasters the right to use these airwaves for free in exchange for their agreement to broadcast in the public interest. They earn huge profits using this public resource. During this campaign season broadcasters will receive nearly $1.5 billion from political advertising. What do we get in return for granting TV stations free use of our airwaves? Unfortunately, when it comes to coverage of issues important to our nation, the answer is less and less. Coverage of the 2000 presidential election on the network evening news dropped by a third compared to reporting on the 1996 election. During the last election cycle we heard directly from presidential candidates for an average of 9 seconds a night on the news. Local races? Forget it. In 2002 - the most recent midterm elections - more than half of local newscasts contained no campaign coverage at all. Local coverage has diminished to the point that campaign ads outnumber campaign stories by four to one. What coverage there is focuses inordinately on polls and handicapping the horse race. TV executives tell us that the convention and campaign coverage provided by the cable channels is sufficient. I don't think so. Around 35 million Americans don't get cable, often because they cannot afford it. To put it in perspective, that's more than the combined populations of Ohio, Michigan, Wisconsin and Minnesota. Furthermore, broadcasters legally undertake to serve the public interest themselves in exchange for free spectrum - their licenses don't allow them to pass the buck to cable. Remember also that the vast majority of cable channels are national, not local. So don't look for local campaign coverage on cable, except in the few towns where local cable news exists. Most Americans still must look to their local broadcaster for news of local campaigns and issues"

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