News organizations must realize everyone is both a potential partner and competitor. A 19-year-old sitting in a dorm room cranking out gossip, a well-established journalist blogging for her news organization, or a respected academic all have equal right to have a voice. Whether they have an equal voice is another matter.How do we know what it "real" and what we can trust? Even Reuters has been fooled by photogs who re-touched work. The key is to "triangulate" and locate several views or sources. The echo-chamber nature of blogs means you have to look to where someone got information so that you aren't just reading the same post as repeated by many cut and pastings. Reuters relies on "Reuters Trust Principles of independence, freedom from bias, and integrity are at the core of what we do and what we believe in" and they fell back on them when the doctored work was discovered. They are working with software companies to better detect fraud mechanically, but the blogosphere (I think they mean "transparency, openess") and trusting their viewer/users can be correction control mechanisms.
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