E-Music Sites Settle on Prices. It's a Start. Only a couple years late, the recording industry is starting to "get it" in terms of what its core business is. It is not little silcon disks.... "We moved to the notion that we are a content company and our content will have the greatest value for us and our artists if it's ubiquitously available and we enable the maximum number of business models to thrive," said John Rose, an executive vice president of EMI.