Online news, it's not just for kids anymore. Executives change their news consuming habits.... from one of the Poynter Blogs, posted by Vin Crosbie 3:31:47 PM More Executives Go Online Than Read Newspapers Before Work As Rusty Coats, director of new media at MORI Research, has been telling periodical publishers, "It's clear that daytime is emerging as primetime online." So, publishers have begun researching what business people do online and when. The Internet Advertising Report today notes that Forbes magazine, working with GartnerG2 and Survey.com, has surveyed the online usage of 11,000 executives and senior managers. Nearly half (46%) go online before leaving for work, more than read a newspaper before work (38%). Among top management (CEOs, CIOs, CFOs, etc.), the difference was even greater (53% vs. 41%). "Even I was surprised that as high a percentage of C-level executives were going to the Web before the local paper," said Jim Spanfeller, chief executive of Forbes.com. "It's pretty hard to ignore the Web." The survey reports that the average workday for the high-level executive begins with e-mail, as 82% check their in-boxes before getting down to work. Research was their most important use of the Web.