Blogs at MSM sites are looking for CMEs, or Citizen Media Editors. Will herding bloggers work any better than herding cats? Probably it will as long as the CMEs don't become "cluetrainless." How to succeed as a citizen media editor: "The CME wants to keep typical spelling and grammar errors out of copy, while also giving citizen reporters the freedom to tell their story and the motivation to continue to do the work for little or no pay."