Friday, March 25, 2005

Here is an important story. What is the real value in a newspaper today? Philip Meyer says it is its reputation, not its physical assets that count. Is Anschutz creating an empire of reputation in newsprint that will morph into a hot "brand" online? Years ago when I heard Michael Crichton say he paid more per month for information than for food for his family I realized that would be more and more true for everyone. That's what information age is about. It follows that whoever has a reputation or a "brand" that is associated with quality is going to be the money-maker. For my students, success will come to those who can create quality stories without a lot of infrastructure. A unique, reliable P.O.V. should be bankable. Blogging is a good way to gain some of the skills needed by a reporter in the 21st century. The Billionaire Newsboy - Making sense of Philip Anschutz's Examiners. By Jack Shafer

No comments: