Wednesday, April 27, 2005

USATODAY.com - Anchors may not be only change in TV news: "Whether it's Roberts tossing his tie, NBC's Brian Williams signing off with a trademark homily or ABC's Peter Jennings uncharacteristically wondering aloud to viewers when chemotherapy for his lung cancer will cost him his hair, change is in the wind." And is that someone arranging the deck chairs before the Titanic sets sail? Could be some of these efforts are coming late in the day. It is only anecdotal now, but my incoming students who are putative media majors do not watch network news. They barely watch any television. Is this just a student phase they go through? I guess that is a research idea to develop over the summer. There is hope in this story:
Technology now in place or in the works means viewers will no longer be limited to watching the evening news between 5:30 and 7:30 p.m. or using a VCR or TiVo to record it. ABC is negotiating with several cable operators to make World News available on demand and hopes to have deals by the end of summer. Sprint users can now watch clips on their cell phones. CBS has a deal with Comcast in eight markets offering the Evening News on demand, and preliminary results are promising.
Clearly, this is what viewer/users are looking for. News when they want/need it, on whatever device is handy.

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