Show and Tell

How and Why to Blog? Learn how major institutions and successful organizations are using web-blogs to enhance their communications and Internet presence. Should your organization start a blog? Barbara Iverson teaches at Columbia College in the Journalism Dept. and blogs at currentbuzz.org. Roula Amire is the editor of PR Reporter, a monthly newsletter that covers news and trends in the public relations industry. Blog typology/Interactivity/Feedback/Blogrolls, other automatic content How many blogs are there? The number of blogs Technorati tracks doubled every 5 months for the last 20 months. Technorati should be tracking 15 million blogs by August, 30 million by January (2005)

	Filter blog	k-blog	News blog	Meta-blog
Personal blogs
Business blogs
Organizational blogs
Professional blogs
Community (portal)

What is RSS? Real simple syndication, like a "newsfeed" that comes to your Newsreader software when you ask for it. RSS that automatically shows up on your blog is called a "blogroll." Examples corporate/marketing blogs: http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList Bl Ochman's http://www.whatsnextblog.com/ Blogging software information