Thursday, April 13, 2006

How newspaper can survive--oh, MICROPAYMENTS again

Ha ha, if you watched EPIC 2014 when it was meme, you got the point that news will be a hot commodity, but it will be folks that can aggregate news in ways that satisfy readers who will be the stars of tomorrow. (By the way, if you haven't seen EPIC 2014, you can see the newly minted EPIC 2015) Here is that idea articulated for MSMers suggesting how news will be monetized from now on. Newspapers compromising brand but gaining revenue online - Editors Weblog- Analysis: "Personalized revenue: If newspapers are to become aggregators and brand names are to fade in importance on the Web, pay schemes must also be adapted. Instead of being based on the brand name and being all things to all people (standard bulk subscriptions), newspapers need to charge on more specific levels (micropayments). (see other postings on micropayments here, here and here)"
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