Here is a continuatin of the MOB story. I agree that it will be the next big thing, followed by stupid legislative moves to outlaw it. I am going to include it in my work on collaboration. I don't know why it is so intimidating for those who don't "get" cooperation to encounter a group who will form on the spur of the moment, cooperate to play, and then disperse. Probably it is because the kind of people who "get" the MOB don't need to told what to do by an authoritarian leader. Pretty scary for some folks.... Look for an iverMOB in your neighborhood soon....

ONLINE CULTURE The Inexplicable Mob Project It would be a pretty good prank if somebody were to just organizes a random flash mob via e-mail and mobile phone, but the Mob Project's inexplicable mobs go further than that, incorporating an element of situational art into the experience. The Mob Project organizes a flash mob which descends on an unsuspecting store and mills around debating whether to buy some specific item. After ten minutes, the mob votes on the purchase and disperses before anybody can figure out what's going on. Meanwhile, the Japanese have their own take on weird mobs, filling the streets with swarms of Agents Smith from "The Matrix". Wired has an article on the Mob Project, and mob coolness is infiltrating the blogosphere courtesy of sites like Cheesebikini. We predict a huge rash of flash mobs all over the place, followed rapidly by hysterical legislation outlawing them. Wired: http://www.wired.com/news/culture/0,1284,59297,00.html Cheesebikini: http://www.cheesebikini.com/blog/archives/000261.html Matrix mob: http://www.cheesebikini.com/blog/archives/000267.html