I am always amused by the "buying up deckspace on the Titanic" allusion. Here it describes how local broadcast television is addressing the inexorable shift in viewer/audience attention from the television to Internet. As recent audience data indicated, even after a brief spike during the invasion of Iraq, audiences for local TV news continue to decline. The all important "eyeballs" are just gazing at the computer screen, more than the television screen. TVSPY.com

For the past 3 years, the UCLA Center for Communication Policy has conducted tracking research about the changing media landscape in the U.S. The findings are chilling, especially for television and television news. Here are the basic, irrefutable facts: * As Internet use grows, television viewing goes down. * Broadband is growing rapidly. * People with broadband spend even more time on the Internet and less watching TV. * These trends are more acute with children, young people and experienced Internet users. * And, among Internet users, the Net has become their most significant source of information.