Gaming increasingly tied to social trends and how we live today.

I agree with the whole story but this exchange is so true now, not even a bit in the future.HiddenWires - The Future of Gaming is Networked: "As games become networked, many new innovations that are already taking place in the Internet space are now trickling down to the networked gaming world. Ideas such as social networking, online commodity exchange, user-generated content, and peer-to-peer networking are all finding their reincarnations in networked gaming. Networked in-game advertisements, which can offer dynamic advertisements to gamers in real time, will become a new revenue stream for the gaming industry and help advertisers find lost audience. Games that can leverage the social networking phenomenon - including Cyworld and MySpace - and peer-to-peer technologies such as Peer Impact (from Wurld Media) will be able to leverage viral effects and motivate gamers to take more active roles in the value chain, helping networked gaming to reach a much broader audience."