Wednesday, August 13, 2003

OJR article: CBSNews.com Trying to Win as Tortoise in Online News Race:
"One of the conscious decisions we made a couple years ago was to produce interactive boxes that could be used on a variety of subjects -- whether it's about West Nile, or AIDS, or transplants, or the war, or whatever. We build them fairly non-dated, so when something breaks, we have instant assets to put into a story. We publish every five minutes so we call ourselves 'all-news radio meets Time magazine.'
CBS news online has technology designed for them, and has adopted an approach that shows they understand that online is part of the presentation tools that any news organization needs and uses.

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