So what does this have to do with reporting and news? The content of the movie is unimportant as far as this item's "news technology" value. However, here is a solidly funded, artistically important, government supported media organization which is moving a major part of the work of advertising a product (an independent film) to the Internet. This speaks to the acceptance and importance of broadband as a mainstream media output medium. It illustrates the principle that media organizations are in the content business, not the TV or film or radio or newsprint business. It demonstrates why students and faculty need to be comfortable across media. What will stop breaking stories from migrating to Internet from Television? How many more audience members are near a computer or other wired device during business hours, than near a television? How did you get your news about the recent blackout on the East Coast?

Aug 14, 2003 World's first ever 'e-premiere' to be available with audio description and subtitles London, August 14/PRNewswire/ -- - New UK feature film "This is not a Love Song" gets globally ground-breaking premiere on Friday 5 September In a globally groundbreaking move, on Friday 5 September new UK feature film This is not a Love Song, written by Simon Beaufoy of The Full Monty fame and directed by Bille Eltringham (The Darkest Light) will receive the first-ever 'e' premiere in the world, when it is made available for streaming and download on the web and simultaneously streamed and digitally projected in selected cinemas across the UK. The film will be available for streaming and download in various size files with audio description and subtitling options available for the disabled. http://www.thisisnotalovesong.com/ This is not a Love Song, written by Beaufoy in under two weeks and shot in just 12 days on DV cameras (similar to the technology used on US smash hit 28 Days Later), is a tightly wound cat and mouse thriller set on desolate moors. After an accidental killing on a remote farm, the local police remain distanced as a group of farm vigilantes set out in search of two ex-cons who flee the scene in horror. Notes to editors: The UK Film Council is the key strategic body for advancing the film industry and film culture in the UK and receives £55 million from the Government through the Department for Culture, Media and Sport. The UK Film Council's New Cinema Fund has £15 million over three years to invest in films that illustrate unique ideas and innovative approaches. It has an especially strong commitment to supporting work from the nations and regions and from black, Asian and other ethnic minorities. The fund also encourages digital technology in the production, distribution and exhibition of films. To date the New Cinema Fund has co-funded The Magdalene Sisters (winner Golden Lion - Venice Film Festival), Bloody Sunday (winner Golden Bear - Berlin Film Festival, winner Sundance Audience Award, Audience Award - Rio Film Festival), Revengers Tragedy, Anita & Me, Bille Eltringham's digital feature This is not a Love Song, written by Simon Beaufoy, Once Upon a Time in the Midlands, Tomorrow La Scala! (Un Certain Regard - Cannes Film Festival), Hoover Street Revival, Bodysong, and upcoming projects including Kevin Macdonald's Touching the Void, Sarah Gavron's This Little Llife, Don Letts's One Love, John Downer's Live Forever, John Crowley's Intermission, Dagur K?ri's Noi the Albino, Duncan Roy's A.K.A, Chris Cooke's One for the Road, John Furse's Blind Flight, Emily Young's Kiss of Life and Rory Bresnihan's comedy animation Ape. New Cinema Fund short film schemes include a partnership with FilmFour Lab investing £250,000 a year into four major schemes encouraging directors, producers and other creative talent. The New Cinema Fund together with 11 appointed regional partners invests £1 million into digital short films and most recently partnered with France's CNC on the Short Channel/Manche Court (including Alicia Duffy's The Most Beautiful Man in the World officially selected for Cannes 2003). Source: UK Film Council