Usagewatch puts the size of CyWorld in perspective. Where about 7% of the USA are bloggers, in South Korea between 25-30% have blogs through CyWorld.
I have posted about CyWorld frequently since I visited their facility because I was awestruck at how big they were. I've been tracking the development of their CyWorld product that will be rolled out in the USA in 2006. Marc Cantor, from Macromedia is consulting on the rollout.
If they simply port their model, I think it will be big here, but not as big as in Korea because of differences in the social patterns of Americans and ironically, because our access to broadband pales compared to smaller but tech-savvy nations like South Korea. We are 16th now in broadband penetration, and actually falling.
If they are shrewd, and adopt the CyWorld concept to the sensibilities of Americans, I think this will be one of those "killer app" plus mega-meme, what we called "fads" in the 1950s, phenomena.
CyWorld could draw in lots of women. Not just young women who are probably SMSing already, but older women who could relate to the analogy of one's own space as their virtual extension in cyberspace.
Keep reading for more on CyWorld as its English-version rollout comes along. UsageWatch.org: How many people publish, read or contribute to blogs? 2.0
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