Marc Canter, "GoingOn, SNA and DLA (digital lifestyle aggregator)

Marc's Voice: Thank you Dana Blankenhorn: "And while we're on the subject of SNS - GoingOn is not just that. Social networking is a feature. It's about putting people into context. Just like CD ROMs, web access or (shudder) multimedia. I call this new category of products - DLAs (digital lifestyle aggregators.) Integration, aggregation and customization is at the core of these new kind of products. And in addition to social networking, there's personal publishing (pushing into the realm of micro-content publishing), communication, mobile and media. ALL of these aspects together make up DLAs. All sitting on top of open standards." More on DLA's and open source journalism by Dana Blankenship.