Engagement: How researchers working in advertising see the future of consumer-company relationships

Engagement here  refers to consumers and the "brand experience." If you are a teacher or someone in a media content industry, engagement is something you need to be concerned with. You can listen to the video and substitute "student" or "viewer" for "consumer."

If we don't engage our "other" their attention will go elsewere.

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The almost e-paper is here

If you follow currentbuzz, you know that one of my "holy grails" is e-paper and the portable read everywhere document. Sony is moving closer with its new device. It can store ebooks you buy, but it can also let you read .pdfs, blogs, etc. and it can play unencrypted MP3s. I am thinking this is my dream device for reading graphic novels, but I am going to try one out in person and follow up on that. The e-ink concept means better readability than an LCD and less battery use. They claim you get over 7000 page-turns per charge. Current price: $350.00 I am still thinking on it, but it is more tempting than previous products. ebook

MSM discovers what the Cluetrain told us ten years ago

My gosh, a blog that is honestly written by a company employee can enhance business and customer relations. Better late than never, I guess. As for the lawyers' opinions and the dangers of blogging, maybe the need for lawyers will fall off as people can connect and communicate more easily...Blogging the Hand That Feeds You - New York Times: "Rather than fight this trend and quietly hope that employees don’t reveal trade secrets, many companies are welcoming business blogs. They are betting that the medium can actually enhance a company’s reputation by providing an opportunity to build informal relationships with customers"

Technology Brings Family 2.0 Closer

This is news. Multitasking apparently allows people to actually fit 43 hours of activity into a 24 hour day. Now I know why I feel tired all the time. Families communicate more via instant messaging and it seems that family decisions are made more democratically. Father no longer knows best. Technology Brings Family 2.0 Closer

Movies, social tagging, Web2.0 and a 15 year old

Post from Slashdot. Movietally lets users tag movies they watch and then in Web2.0 fashion, they can get recommendations. The programmer details his work as classic Web2.0, but he is only 15. What are you thinking about these days? Slashdot | Movietally and Understanding Web 2.0 Design

Blogs everywhere, even Space.

The business woman space tourist is blogging. I guess that makes sense. Why not. So far, whe can't get to a browser, so she can't interactive too much with readers and comments, but I have to say, I am not totally cynical about this. I can imagine being 8 or 9 and reading here entries and getting fired up about being an astronaut. You go girl.The Trip Up « Anousheh Ansari Space Blog

The news is that users don't want to be couch potatoes anymore.

In the UK, at least, the fastest growing sites are wones with UGC (user generated content) like Wikipedia and MySpace. " Collectively, the leading UGC sites draw more frequent visits than non-UGC sites (4.2 vs. 3.5 average usage days per month), longer periods of engagement (79.9 vs. 33.2 average minutes per visitor), and more pages viewed (217 vs. 52 average pages per visitor). Users of the top social networking sites demonstrate particularly high levels of engagement, with visitors to MySpace.com and Bebo.com averaging at least 5 usage days, 2 hours of use, and 300 pages viewed per visitor during July. " Gmail - Research Brief: UK User Generated Content Sites Growing Fast, Engaging More

Placeshifting: How to watch live TV over your handheld

Gmail - Video Insider: Video-On-The-Go--Or Placeshifting? What a cool device. It is only $40 and let's you "forward" TiVO or satellite signal from your home to your laptop or smartphone. If I travelled more, I'd probably set this up for my devices.

Cardinal blogs his Vatican experience | CNET News.com

Cardinal blogs his Vatican experience | CNET News.com

One reporter's view on emails from PR folks -- send RSS instead.

I spoke on a panel at Ragan Communications' Strategic Media Conference on Friday about Journalists who blog (I think I was a stand-in for Charles Madigan of the Trib.) We discussed whether PR folks should try sending email pitches. I think I actually agree in principle with Amy Gahran who engages in a near-rant against email PR. She doesn't say she "no" to PR, but rightly proposes PR RSS feeds, so the journalist gets control over the "when" and "where" of checking out PR releases. I said that PR folks shouldn't just send out broadcast PR emails, but if they knew a journalist, then they could email out targeted news releases that fit the reporter's beat. Looks like there's a good amount of discussion generated here, so read on if this is something that comes up in your business.Poynter Online - E-Media Tidbits

tags technorati : PR journalism RaganCommunications bloggin

Jeteye :: Workout on the Web: Personal Productivity Training for Journalists

I am speaking on a panel today at Ragan Communications Strategic Public Relations conference, and some of the things I will discuss are social networking and reputation ranking and economic models emerging from the assumptions underlying open source kind of models, web 2.0 apps, and blogs and journalism. The link here to my "jetpak" will point to useful sites and sites I refer to. Jeteye :: Workout on the Web: Personal Productivity Training for Journalists

Marketing guy "gets" what academic says. When will newsmedia folks read so carefully?

Gmail - OnlineSpin: Recommended Reading: Convergence Culture

...our current marketplace is one where a lifestyle that resonates with a group of consumers, however small and tightly knit, will be shared and spread through digital media. As convergence gains more steam and permeates your day at an increasing level, it becomes even easier to share the ideas that shape your culture and affect your lifestyle. As convergence continues to evolve your daily life, it weaves into your culture and the immediacy of sharing an idea or an experience with others increases, until the culture itself becomes one of sharing and exchange.

Al Gore’s Current TV Joins With Yahoo for a Video Venture - New York Times

One section, called Current Buzz, will feature segments related to the news.

So, Al Gore is working with Google and with Yahoo to put his user-generated content channels online. In fact, it comes to you today with the name current buzz. Of course, current buzz is my domain name, at least for the currentbuzz.org. Will this increase my hits? Hmmm. Will wait to see. Al Gore’s Current TV Joins With Yahoo for a Video Venture - New York Times

tags technorati : currentbuzz currenttv algore barbarakiverson

New media means new economic models

I do think we need to start looking at the explosion in venture capital. The one true impact of the much-fabled Web 2.0 is that companies don’t need as much money, which means that VCs can’t invest big buckets of bucks in a few plays, which means that lots of plays are getting money but it’s much harder for the good ones to stand out.

Jarvis' BuzzMachine has a great post about economics, media and new markets. This is important to you because we are now living in the world of "people formerly known as the audience" -- but the media business is not there yet.

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Poynter Online - Narrating the Recent Past: Docu- or -Drama?

ABC went and aired its 9-11 docudrama. Having a family member who was living on 14th street during the real 9-11, we did not want to re-visit or re-live or voyeur any of the incident. But lots of people did or at at least media companies were betting that folks would want to be titillated by the horror again. This is a great discussion of what the heck a "docudrama" is and what it could or should be. Entertainment is fine, and it is more educational to be entertaining than boring, but this brings up important core issues of how we tell when something is doc and when it is drama.Poynter Online - Narrating the Recent Past: Docu- or -Drama?

Poynter Online - E-Media Tidbits

Okay, we have Jimmy Wales of Wikipedia squaring off against Encyclopedia Britannica's Dale Holberg in the WSJ in a big debate. Amy Gahran notes that Jeff Jarvis suggesed they collaborate and create the greatest knowledge compendium known to the people formerly known as audience. All the links are in Amy's postPoynter Online - E-Media Tidbits

Catching up with an omnibus post

School caught up with me, and my blog got neglected. Here goes an omnibus because I visiting NYC for a couple days and won't post until the 18th of Sept. The Senate passed the "Federal Funding Accountability and Transparency Act of 2006 and Bill Frist thanked bloggers and citizen journalists for its passage. Read what Amy Gahran says in Poynter.

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Ethics and virtuality

Is a crime a crime if you do it in one of your MMOG worlds? Read on and you will see that is not as trivial as it might seem on first glance.612 Lawns | Gamers With Jobs

Back to school tools for kids of all ages

Cnet's Karen Spiegelman tried with a collection of back-to-school software for kids, teens and college. If you are PC based, go for these. At my college, however, most students go for the discounted Macs they can purchase and finance through the school. Funny, not one of the Cnet softwares I looked at worked on Mac. So, I did located "Call for Help" with Leo Laporte. Here is a slist of all kinds of free software and it labels it by OS or browser. I has academic stuff and just tools and utilities. I'd try that list first... Call for Help Free Software Downloads and Software Reviews - Download.com

Craig talks about Internet and people:
"One of the upsides of the Internet is that there are brave people willing to stick their necks out and speak truth to power. For example, people on the Net spread around Stephen Colbert’s talk to the White House press corps, and that was a big, big hit. It wasn’t reported accurately (in the mainstream media). It was picked up by ordinary people who were impressed by some genuine heroism."

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All the news that someone pays for...

Wired News: Time to Rake a Little Muck And it is time to begin to write and call for media break-ups and alternative funding models for investigative reporting.