The news is that users don't want to be couch potatoes anymore.

In the UK, at least, the fastest growing sites are wones with UGC (user generated content) like Wikipedia and MySpace. " Collectively, the leading UGC sites draw more frequent visits than non-UGC sites (4.2 vs. 3.5 average usage days per month), longer periods of engagement (79.9 vs. 33.2 average minutes per visitor), and more pages viewed (217 vs. 52 average pages per visitor). Users of the top social networking sites demonstrate particularly high levels of engagement, with visitors to MySpace.com and Bebo.com averaging at least 5 usage days, 2 hours of use, and 300 pages viewed per visitor during July. " Gmail - Research Brief: UK User Generated Content Sites Growing Fast, Engaging More