Marketing guy "gets" what academic says. When will newsmedia folks read so carefully?

Gmail - OnlineSpin: Recommended Reading: Convergence Culture

...our current marketplace is one where a lifestyle that resonates with a group of consumers, however small and tightly knit, will be shared and spread through digital media. As convergence gains more steam and permeates your day at an increasing level, it becomes even easier to share the ideas that shape your culture and affect your lifestyle. As convergence continues to evolve your daily life, it weaves into your culture and the immediacy of sharing an idea or an experience with others increases, until the culture itself becomes one of sharing and exchange.