Icerocket

This is the blog search engine that Cuban is backing and that he uses. He described how he uses Internet tools like rss and search tools to keep track or information. How can you build RSS readers into your site? He holds up his cellphone and asks "How can you get people to go to your site?" RSS is an enabler and a big part of his daily routine. Muni WiFi will enable wireless watching of TV and movies--will it hurt TV? "NO" says Cuban. He claims there is already a daypart of all the people that watch video during the workday. He thinks the devices will not replace but will supplement existing TV. You didn't plan on buying a computer, but when the price point is right, and so the hi-def TVs will sell. Broadband will be a complement to hi-def. He doesn't see any big change in broadband infrastructure soon. 19.4 stream of video, 10-19 bits of streaming info is hi-def. Our job is to put the information into complementary formats for the USER. It is not about the Internet or broadband--its about the USER. Internet is "old news." No is surprised by digital information now. "Work backwards from your customers." You can't ask the customers -- its your job in the business to experiment and try everything out. "Be transport and format agnostic." MarkCuban ONA