Tuesday, October 03, 2006

One threat to reputation ranking schemes

I was trying out Naymz, the new service that is supposed to let you create an organized profile of links and information when you are googled, and it seemed like a good service. I was put off a bit by this email request from Naymz. This is what I was cautioning PR folks against. By the way, I looked at digg.com (I am a digg'r) and no one had posted the story. Good for digg'rs and let's hope that this kind of faked bragging and promotion stays a "no, no" on the Internet.
Little old Naymz has finally hit the big time! We had an exclusive interview with the Chicago Tribune which appeared in today's business section. Here is the online version of the article. To view it you may need to sign-up with ChicagoTribune.com. It's free if you are not yet a member. The Trib, as we like to call it here in Chicago, has a readership of nearly 2.5 million. Thanks to Eric Benderoff for doing an awesome job covering the issue of online identity management and Naymz as a potential solution. Thanks to all of you who have signed up and supported Naymz since we launched in June. Over the last few months we have collected feedback, changed our site based on your great advice, worked through some bugs and we now feel ready to really get the word out about Naymz. Anything you can do to help spread the word would be appreciated. If you have a free minute today please go to Digg.com and vote (aka "Digg") for today's trib article. The more votes it gets, the more the article will be read by millions of Digg users. This could really help put us on the map which in turn will allow us to make Naymz a better product for you. As always, let us know if you have any ideas on how to make Naymz more useful. Thanks again! Best Regards, The Naymz Team

3 comments:

Anonymous said...

Hi Barbara,

I’m Tom Drugan, one of the co-founder’s of Naymz. Thanks for checking out our service. I’m sorry you were put off by our e-mail that went out. We certainly weren’t trying to be deceptive and “phish” a story submission out of one of users. That would be pretty foolish for a new company trying to play in the reputation and identity space. Let me attempt to clear up any confusion.

We did have an article in the Chicago Tribune earlier this week which was submitted to Digg by a user named Alexius who has no affiliation with our company. The article was on first page of “recently popular” results for much of the day on Monday and the story has received 278 digg’s to date. The Digg story can be found here.

We probably should have been more clear and pointed the link directly to the already submitted Digg article. Lesson learned. I apologize for any confusion. Please feel free to contact us directly if you think we are doing anything questionable or unethical. We hold ourselves to a high standard and we certainly expect our users to do the same.

Have a great weekend!

Regards,
Tom Drugan

Anonymous said...

Sorry, forgot to add one other note. I also apologize if you view the e-mail that went out as bragging or self-promotion. I can certainly see your point. We are a very young, very small start up (also based out of Chicago). The Tribune article was a big deal for us and we were very excited to share this with our users who have been supportive of our site since launch. We had a lot of our users who shared in our enthusiasm of the article. However, there is certainly a fine line between sharing news and self promotion. We will certainly keep this in mind in the future and thanks for bringing it to our attention.

barbara i said...

Thanks for the clarifications Tom. I signed up for Naymz because of the Trib story and it looks quite useful, so I am glad you were just overly enthusiastic about it. I will see how it works for me over time.
barbara i