One of the sessions I have been waiting for: Research in the Converged Newsroom Ran Wei, Prof of Advertising Inform us about research themes and methodologies today. Flashlight evaluation tool. Flashlight from University of Danger of convergence with too much corporate: same story on all media outlets. I notice the journalist and newsroom managers confine their descriptions of convergence to what they are going to do or for audiences--they haven't considered how the user/audience is going to come into the news process. Will convergence actually create larger audiences? Or will it foster targeted niche audiences? How do different output media contribute to appealing stories? Does convergence lead to more factual errors because of rush in workplace? Research the perceptions of the players--managers, TV News directors, journalists, users, etc.-- is valuable research right now. Good territory for survey research right now. Where to share research with aim to publish: Conferences: AEJMC ICAespecially the Digital Divide division BEA