AD INDUSTRY TO DEVELOP NEW ACTOR PAYMENT STRUCTURES

It must be mainstream when department. Ad Age notes that the industry (motion picture industry, that is) is preparing for negotiations with SAG that will take a new look at how actors are compensated. The motivating factors are the increasing use of product placement in all kinds of programming, and new venues for commercials, as in those you might see on your iPod. AD INDUSTRY TO DEVELOP NEW ACTOR PAYMENT STRUCTURES: "We need a new, equitable approach to talent payment -- one that recognizes that consumers are viewing commercials on cellphones and iPods, and advertisers are using digital editing to customize messages for narrow audiences,' he said. Branded entertainment The talent unions have also expressed concern over the creative community being left out of discussions concerning brand integration in programming, an increasingly popular marketing practice."