Tuesday, March 07, 2006
A NEW MEDIA STORY OF ROCKS AND REVOLUTION
AdAge executive describes the communications revolution in practice in this statement about AdAge, the former weekly magazine about the advertising and marketing industries.
More news organizations could adopt this attitude regarding the central purpose of their business (e.g. providing information, not printing paper or packaging TV shows) and be better off.
A NEW MEDIA STORY OF ROCKS AND REVOLUTION: "Ad Age is no longer a weekly publication; it’s the world’s leading source of news, information and data on advertising, marketing and media. And it’s delivered through whatever platforms make the most sense for our audience and advertisers. It’s why we run a real-time news operation online and publish a range of e-mail newsletters dedicated to such topics as branded entertainment (Madison & Vine), media (MediaWorks) and China. It’s why we run video reports on the Web and podcasts on iTunes. It’s why we host events and conferences to directly connect members of our community."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment