The
rule of threes comes into play in this item. The gist is that video on demand, or the media formerly known as television, is migrating very quickly to any format but the old fixed set in the den. The implications for media businesses involved in video production, for entertainment industries, and for education (as in your students have a different set of media ratios than you do, teacher) are significant.
Story one details youtube.com's rise to bigtime web siteness as in
Visitors to the site view more than 50 million videos a day, mostly made by amateurs. Its audience has mushroomed to 12.5 million a month, making it the chief place people go online to watch video. It has become one of the 50 most visited Web sites overall.
The
NYTIMES magazine (registration req'd.) focused on MTV's attempts to
"I'd argue that if there's anyone out there who knows what a 15-year-old wants, it's MTV." Considering "Beavis and Butt-head" and "Jackass," he could well be right. But does MTV know what a 15-year-old will want on his phone?
Even
BusinessWeek is talking about this, though they refreshingly look at people like many of us, who are older than the coveted demographic (18-24) and find that between
Netflix and downloads of television shows from Internet, that many people are just not turning the "boob tube" in its traditional form, on anymore.
Problem is, traditional TV providers may not be switching gears fast enough. "The technology is there, but all operators have a lot of things on their plate," says David Alsobrook, a director of video products at set-top box maker Scientific Atlanta, a division of Cisco (CSCO). "You can overwhelm the consumer with too many things."
Or worse -- you can underwhelm them with too few.
This is nothing new. What is fascinating to me, is this television thing has pretty much unfolded as McLuhan said these changes would. The new technologies arrive. They are disruptive, though not purposely so. The people in charge, in this case of broadcast businesses, look at the future through a rear-view mirror, meaning they try to fit new tech and what the "public" wants to do into their pre-conceived "framework" of what their business is. But because they have been looking out through their old frame, they are shocked, try and legislate against change, and often go so far as to equate the change with moral decline, stupidity, or even evil.
Added after initial posting: Breaking my rule of threes, but this is the new "wave" of news it seems,
Google and video on Internet
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