Tuesday, November 21, 2006
Bob Garfield on Video-sharing and the future of TV
Bog G. is good. Her nails the trends and links up disparate stories to point out what is really happening.
Here I think he is on target as he links up the "meaning" of YouTube, "I post, therefore I am.' or Constituo, ergo sum" and why Google was willing to pay so much for it.
Advertising is fleeing television as the eyeballs blink open on niches and avoid commercials like the plague. For the "digital natives" video is video. There is no television video and Internet video. If you don't believe me or Bob Garfield, watch some 12 year olds watch TV/computer.
Jeff Jarvis calls thei "exploding TV" and Garfield goes further, with "Monkeyvision...the demand side of the equation -- monkey see, monkey use -- foreshadowing the future of media, already in progress."
But where is the revenue stream?
And what does a distributed network that promotes "massness" mean?
Advertising Age - YouTube Grows Up -- But What Does It Mean?
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