About The Lede In the news business, the opening sentences of a story are referred to as its "lede" -- spelled that way, journalism lore has it, to avoid confusion with the lead typesetting that once dominated newspaper printing presses. Although a tightly focused narrative typically follows the lede, every sentence in a news story has the potential to spiral off in new directions, and each paragraph leaves behind unexplored angles. That's where The Lede's mission begins.I am in the process of writing a bit about "portfolio management" and blogs thanks to a discussion I had with Robert Cox of the Media Bloggers Association.
Tuesday, November 21, 2006
A new NYTimes media blog
The lede looks like a media review blog. I like the way it aggregates external blogs that talk about the subject at hand.
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