Do we want this much help from our machines?

Yesterday it was computers that can read your mood from your expression. Now a laptop that listens to what you are watching and then creates social groups for you around the program... Do we want "them" doing this much social stuff for us?Advertising Age - Digital - Listen to This: Google Plan Lets Laptops Hear Your TV: "What if your laptop could eavesdrop on your TV? That's the scenario Google's serving up in a paper that describes how it could bring social networking as well as contextual content and advertising to TV viewing. "