WSJ.com - Zen and the Art of Classified Advertising

This is a kind of "cluetrain." do you get it or not story. WSJ.com - Zen and the Art of Classified Advertising Craig of craigslist is Mr. Buckmaster.

Mr. Buckmaster is sanguine: "The demise of the newspaper has been overstated." Phew. I expel a nervous chuckle of relief. In Mr. Buckmaster's view, newspapers would be better off being a little more Craigslist-like: Go private, eschew Wall Street's demands for continually "goosing profitability" and give your readers what they want. Much trouble in the world comes, in Mr. Buckmaster's view, from losing sight of that essential goal.