Newspapers tracking blogs and blogging as readership for blogs grows.

Ask.com is tracking bloggers now and it looks like new partnerships are forming in traditional news organizations to keep an eye on blogs. Newspapers woo bloggers with mixed results | CNET News.com: "Last week, the Associated Press, the century-old news agency, signed a cross-marketing deal with Technorati, a search-engine for blog postings. Technorati agreed to scan for blogs that include links to AP stories. The search engine will then create a Web page where it will display the blogs in addition to original AP stories. The deal follows similar agreements between Technorati and Washington Post Co., owner of the Washington Post and Newsweek magazine. Earlier this month, the Arizona Republic, Des Moines Register and San Jose Mercury News were among a group of publishers that signed up for BlogBurst, a blog syndication service. Under the terms of the agreement, newspapers can publish any of the more than 1,500 blogs featured by the service."

tags technorati : blogs stats newsbiz